An entire omnichannel commerce stack - POS, Inventory, ERP, Dynamic Pricing, Cataloguing - integrated and live before first sale
Custom Commerce TechProcess AutomationDynamic Pricing Systems
The Situation
Product vision was clear. The commerce architecture wasn't.
The founder had the product locked. We built the commerce architecture to support it - dynamic pricing tied to live gold rates, unified inventory across online and offline, custom POS–ERP–Shopify integration
01 — WHAT WE BUILT
Brand, storefront, and a custom commerce stack running 12,000+ live products
01
Brand positioning + identity, built from scratch
02
Full Shopify storefront - wireframed, architected, delivered end to end
03
Custom catalogue + dynamic pricing system: 12,000+ products, live pricing tied to gold karat and weight
04
OMS/IMS middleware - unified inventory across POS, ERP, Shopify
05
Marketing systems - CRM, email, WhatsApp, ad strategy, tracking architecture
06
Business Process Automations - invoicing, PO generation, payment reconciliation
01
Brand positioning + identity, built from scratch
02
Full Shopify storefront - wireframed, architected, delivered end to end
03
Custom catalogue + dynamic pricing system: 12,000+ products, live pricing tied to gold karat and weight
04
OMS/IMS middleware - unified inventory across POS, ERP, Shopify
05
Marketing systems - CRM, email, WhatsApp, ad strategy, tracking architecture
06
Business Process Automations - invoicing, PO generation, payment reconciliation
01
Brand positioning + identity, built from scratch
02
Full Shopify storefront - wireframed, architected, delivered end to end
03
Custom catalogue + dynamic pricing system: 12,000+ products, live pricing tied to gold karat and weight
04
OMS/IMS middleware - unified inventory across POS, ERP, Shopify
05
Marketing systems - CRM, email, WhatsApp, ad strategy, tracking architecture
06
Business Process Automations - invoicing, PO generation, payment reconciliation
02 — THE SYSTEM
Custom Built Omnichannel Commerce Stack
Everything custom, and everything connected. Payments reconcile with POS. Inventory syncs across online and offline. ERP feeds the catalogue. Dynamic pricing pushes to 12,000+ SKUs in minutes - all built in under 60 days
Integrated with Shopify
Custom Middleware to extend Shopify's capabilities from online - omnichannel
Modular Tech Stack
To handle business logic across pricing, discounting, supply chain and other business operations
Scalable CRM
To deal with customization and after-sales requests in jewellery
Integrated with Shopify
Custom Middleware to extend Shopify's capabilities from online - omnichannel
Modular Tech Stack
To handle business logic across pricing, discounting, supply chain and other business operations
Scalable CRM
To deal with customization and after-sales requests in jewellery
Integrated with Shopify
Custom Middleware to extend Shopify's capabilities from online - omnichannel
Modular Tech Stack
To handle business logic across pricing, discounting, supply chain and other business operations
Scalable CRM
To deal with customization and after-sales requests in jewellery
Integrated with Shopify
Custom Middleware to extend Shopify's capabilities from online - omnichannel
Modular Tech Stack
To handle business logic across pricing, discounting, supply chain and other business operations
Scalable CRM
To deal with customization and after-sales requests in jewellery
03 — THE RESULT
Full operating system, delivered before first sale.
[ metrics will be rewritten ]
Metric
Result
Context
Oversell risk
Zero
Unified inventory across POS, online, offline
Pricing errors
Zero
Gold + diamond rate updates auto-push to 12,000+ SKUs
To go-live
<60 days
Tech + automations - all live
Custom tech cost
Day 1
No SaaS subcriptions, no payments to agencies - everything managed in-house
Oversell riskZero
Unified inventory across POS, online, offline
Pricing errorsZero
Gold + diamond rate updates auto-push to 12,000+ SKUs
To go-live<60 days
Tech + automations - all live
Custom tech costDay 1
No SaaS subcriptions, no payments to agencies - everything managed in-house
04 — VISUAL PROOF
The work, not just the numbers.
Real screens, creative assets, funnels, dashboards, and execution layers from the build.
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Most brands rent their stack. This one owns it
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