You built something amazing. Now let's get people to see it. Strategy, creative, tech, and execution—no agencies, no BS, just results in 6 months.
8+ years building, breaking, and scaling products at India's fastest startups. Here's the journey that led to First Mile.
Every brand deserves a fighting chance at 0-1 →
Started at Blinkit (formerly Grofers), setting up Kolkata ops from scratch. Learned the hard way: growth without foundation is chaos. Hit 600 orders/day and became Top 10% of sales reps pan-India.
Led B2B pivots at Runnr (acquired by Zomato). Then WedMeGood as City Head—increased revenue 1.2X y-o-y, managed INR 80L in sales. Realized: good products die without good marketing.
Radix Web (Directi): Drove adoption of .TECH domains through gamified competitions (300k+ impressions), virtual conferences (20k+ attendees), and partnerships. Reduced CAC by 60% while growing 1.5X.
MBA at Indian School of Business. National Winner: Colgate Transcend (1/2000+ teams) for GTM strategy. Product consulting for HR-tech startups entering the US market. The strategy muscle gets sharper.
Marketing Solutions Manager at Clarisights (B2B SaaS). Unlocked 20% contract value bump for enterprise clients. Boosted MAU by 23%. Cut P90 latency by 35%. Learned: data-driven marketing wins.
After consulting 4+ D2C brands (Typsy Beauty, Assots London, Auracarat, Dr Snibbles), I saw the gap: solo founders need a co-founder, not an agency. So I built First Mile—6 months to go from chaos to traction.
Not just consulting. I roll up my sleeves and build everything you need to go from 0 to traction.
Build or optimize your store with conversion-focused design. From theme customization to checkout flows—everything that turns browsers into buyers.
Google Ads, Meta campaigns, Amazon PPC. Data-driven strategies that scale profitably. Built on 8+ years of running campaigns for hypergrowth startups.
Social media strategy, email & WhatsApp flows, SEO. Build long-term brand equity and compounding growth channels that don't depend on ad spend.
From positioning to creative execution. Stand out in a crowded market with compelling visuals, messaging, and a brand that people remember.
Strategic partner for fundraising, unit economics, and GTM. Navigate the 0-1 journey with someone who's been there and built multiple times.
ERP integrations, marketing automation, analytics dashboards. The tech infrastructure that supports scalable growth without breaking.
Real partnerships, real results. Here's what happens when strategy meets execution.
Helped Typsy Beauty crack Amazon's algorithm with optimized listings, review management, and PPC campaigns. Focus on hero SKUs and marketplace expansion.
Revamped their Meta & Google campaigns with better creative testing and audience segmentation. Built an influencer pipeline that drove authentic engagement and sales.
0-1 brand launch. Developed positioning, built Shopify store from scratch, set up email flows, created brand identity, and executed GTM strategy for jewelry brand.
Built their organic presence from zero. Social media strategy, content calendar, community building, and SEO foundation—all without burning cash on paid ads.
This isn't a quick fix. It's an incubator. We build together for 6 months minimum.
No shortcuts, just solid foundations →
Deep dive into your brand, market, and positioning. Audit everything. Build the strategy. Set up tech infrastructure and tracking systems.
Launch or optimize Shopify store. Create brand assets. Set up email flows, social channels, and organic content systems that scale.
Launch paid campaigns across Meta, Google, Amazon. Test creative concepts. Optimize funnels. Iterate fast based on real data and feedback.
Double down on what works. Build systems for repeatability. Prepare for scale. Evaluate commercial structure for the next phase together.
Review results transparently. If we're winning, reevaluate commercials (retainer + equity). If not, clean handoff with documentation.
I'm selective because your success depends on fit. Here's who thrives with First Mile.
It's just me for now—and that's the point. No layers, no account managers, no BS.
I'm a 0-1 operator with 8+ years building products and growth systems at India's fastest startups—Blinkit, Zomato, WedMeGood, Radix Web, and Clarisights.
I've worn every hat: sales, product, marketing, tech. I know what it takes to go from zero to traction because I've done it multiple times. My superpower? I'm a generalist who moves fast—mixing positioning, design, tech, and marketing like a DJ.
After consulting 4+ D2C brands, I realized solo founders don't need more agencies—they need a co-founder who gets their hands dirty. That's why I built First Mile.
I only work with 8 brands at a time. Spots open when a 6-month term ends. Book a free marketing audit to see if we're the right fit.
Book Your Free Audit →